Wine Laws in the European Union and Italy
Some of the best wines in the world are produced here in Europe. This is why very strict laws have been created to protect the interests of both the consumers and the wine producers, as well as to promote the production of quality products. Here is one important thing about these laws.
Wine regulations in the European Union (EU) and Italy certify the quality of the production process and not the quality of the product itself. Laws and labels are there to guarantee that the production standards are respected.
Diverse Territories, Unique Products
Europe is a very diverse continent and Italy is a very diverse country. From the climate to the geography, from the traditions to the local know-how, each territory produces diverse products with unique characteristics.
The way the European and Italian legislations promote and protect this priceless heritage is by connecting the products to their territory. Product names can be granted with a geographical reference if they have a specific link to the place where they are made. This recognition enables consumers to trust and distinguish quality products while also helping producers to market their products better.
EU and Italian wine laws aim at promoting and protecting the extensive diversity of their territory and the uniqueness of their products. Quality certifications are granted to those products that are connected to their territory, depending on how much of the raw materials come from the area or how much of the production process has taken place in the specific region.
Here's A Simple Example
Why?! Because these territories have different climates, different approaches to viticulture, different traditions, and would never guarantee the same final results.
You can, however, cultivate Chianti's Sangiovese grapes and Prosecco's Glera grapes outside of their original areas. What you cannot do is use the terms Chianti (a county in Tuscany) and Prosecco (a village in the very northeast of Italy) to name those wines. Does this make sense?